Brand Toolkit 101 - Marketing Budget

Are you looking for help to develop your brand toolkit, and elevate your small business marketing strategy? Join us for this 3-part marketing workshop series hosted by local marketing consultants Susan Vincent and Chris McVey! We will meet each Tuesday from April 10th to April 24th, at 9 am, at the Staunton Innovation Hub. Participants are encouraged to attend all three sessions to gain the most comprehensive understanding of the material but can pick and choose which sessions to attend for convenience.

What to Bring: 

This will be a hands-on workshop. We encourage you to bring your laptops, notebooks, and any other materials you may need to take notes and practice these marketing ideas. 

Session Overview: 

• April 10th: Creating a Marketing Budget - In this workshop, we will go over the basics of creating a marketing budget and how to implement it in a way that effectively drives business growth.
• April 17th: Meta and PPC Ads - In this workshop, we will focus on implementing Meta Ads and pay-per-click ads. The focus will be on customizing audiences, ad creation, and setting up ad campaigns.
• April 24th: Organic Social Media - In this workshop, participants will learn to build authentic relationships with their audience, fostering sustainable growth and maximizing their brand’s impact, reach, and engagement.

This series is FREE and open to entrepreneurs and business owners with ANY level of marketing experience.